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LIDMA Presents Genworth With Inaugural Pacesetter Award

LIDMA | Published on 10/2/2014
ATLANTA, GA – October 2, 2014  -- The Life Insurance Direct Marketing Association (LIDMA) has presented Genworth with its inaugural Pacesetter Award at its annual conference held in September, 2014.  Genworth was the first recipient of the award which recognizes carrier and direct marketer innovation and leadership in adoption of key aspects of the LIDMA eProcess.

“We at LIDMA wanted to applaud the efforts of the carriers and direct marketers in our space that have taken the lead to implement our process improvement initiatives.  These companies are truly helping to change the way we do business - sell more life insurance and protect more families” said Maura Reilly, LIDMA’s Process Improvement Co-Chair, Seal of Approval Chair and Vice President of Sales Operations at SBLI of Massachusetts.

“We recognized the time and effort Genworth took working with LIDMA Seal of Approval Award recipients to bring an ePolicy solution to their customers,” said Reilly. “Genworth and our future Pacesetter Award recipients are paving the way to streamlined processes for the insurance industry.”

Genworth received the award specifically for innovation in the creation of PolicyBox, a new electronic policy delivery workflow. Genworth partnered with LIDMA Seal of Approval recipients Aplif (now iPipeline), providing financial investment and resources, to help in the development of PolicyBox, a multi-carrier eDelivery platform, that provides cycle time  improvements of up to 70%, higher placement ratios, reduced costs, and a very quick and easy consumer experience.

Ken Leibow, Director, Operations at Genworth, accepted the award for Genworth. “I am very proud that Genworth was recognized for the innovative features to the eDelivery tool and the ePolicy process. LIDMA has been a leader in process improvement in the life insurance industry, and this important innovation enhances the distributor and consumer experience. The LIDMA Pacesetter Award is a reflection of the ePolicy team’s hard work, exceeding LIDMA's high standards and opening up new roads for eDelivery in the industry."

LIDMA Seal of Approval recipients and LIDMA Direct Marketer members will have the opportunity to recommend new companies for Pacesetter Award consideration for 2015 that are setting the pace with verified live eProcess adoption solutions.

LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.  The not-for-profit organization is committed to helping members boost their revenues and reduce costs.  For more information, visit

Media Contact:
Michael Biagiotti
(561) 702-0109
Life Insurance Direct Marketing Association

3227 S. Cherokee Lane, Suite 1320
Woodstock, Georgia 30188
Phone: 770-516-0207
Phone: 866-890-LEAD (5323)